Day Three of the FSC Annual Conference: Yahoo!7's crystal ball
What does the future of digital hold? Day three of the Financial Services conference saw Reg the Goldfish (@RegTheFSCMascot) having an aspro and a quiet lie down on the bottom of the tank - as the...
View ArticleWinds of change: are you prepared?
By guest blogger, Aideen McDonald As BlueChip took its place at last week's FSC Conference, there was a feeling in the air that made me sit up and take notice. Something was markedly different. There...
View ArticleStop the imposters!
By guest blogger, Tamera Lang The Internet is full of scams and imposters - some obvious, others not so - and as social media booms, it's the next frontier for spoofers and cheats. So how can you be...
View ArticleWhat goes online, stays online. So how are you safeguarding your company's...
By guest blogger Nicola Michel The recent ruling by the Advertising Standards Board that advertisers are responsible for third party posts on their Facebook page has, not surprisingly, been labelled...
View ArticleGold, gold, gold for social media strategy? How the IOC blew the heats,...
By guest blogger Valentina Ciampi Dubbed the first 'social media Olympics', it appears that it was understood, at least in theory, that London 2012 would not be immune to the popularity of social...
View ArticleWar of the worlds: how to win the social media turf tussle (and why corporate...
By guest blogger Holly Clark There is a turf war breaking out and at the centre of the struggle is social media. The land grab for shrinking marketing budgets has resulted in marketing departments all...
View ArticleStay out and stay safe?
The best and worst ways to manage social media risk By guest blogger Tamera Lang There's no shortage of examples of social media misfortunes. Is there any wonder companies fear social media and what...
View ArticleCrowd control
Policing employees' social media activity without bringing out the riot squad By guest blogger Tamera Lang In my last guest post, I mentioned that having a staff social media policy in place is one of...
View ArticleBlog secrets for tomorrow: Content Marketing World 2012
There's just no point blogging if you're not generating business, says Jason Falls (@jasonfalls). Most blogging is bullish*t. Why? Because it's not delivering leads. SO, at risk of paraphrasing to the...
View ArticlePower Storytelling in B2B post 1: Content Marketing World 2012
If your content isn't grabbing attention it's not working. If people aren't talking about it, it's not working. If it's not shared, it's not working. So what to do about it? Brand story telling is the...
View ArticlePower Storytelling in B2B post 2: Content Marketing World 2012
Changing your story? We have a need, as marketers, to keep changing our story. Get over it, says Ardath Albee (@ardath421), CEO of Marketing Interactions. Because if you're still telling a valid story...
View ArticleBest Practices in Financial Content: Content Marketing World
Early this AM AEST I headed to the Healthcare & Financial Content Marketing session to gaze into the crystal ball. By 4am Sydney time, 2pm in Columbus, Ohio my eyes were starting to glaze over. But...
View ArticleWhy Game Strategy Works: Content World Marketing
From a non-console gamer, some tips about game strategy for social and content marketing... It's a great start. I've vowed not to allow gaming consoles in my house (kids don't read this blog...really...
View ArticleGoogle+ Why bother? Content Marketing World 2012
Google+ is reaching critical mass, and (at least for now) is mostly useful to those in B2B communication, said Arnie Kuenn of Vertical Measures at the Content Marketing World conference today. If...
View ArticleHow to create must-read content: top ten tips...and add a cheetah
As the Content Marketing World Conference wrapped up with a cheetah (more on that in a minute) I wanted to share my top ten take home points. It was a jam-packed two and a half days. And as often...
View ArticleSeven top trends in investment management & what they mean for communicators
In New York, just now, I heard from Greenwich Associate's MD Rodger Smith at the annual PAICR conference. While his presentation was understandably US-focused, a lot of what he had to say is relevant...
View ArticleBrand & communication: top 3 things that matter most in investment management?
Greenwich's Rodger Smith had some absolute pearls on offer today. Pearls, that is, if you work in asset management / funds management marketing or communications. Probably the best of the best, and...
View ArticleWhat asset consultants really want: PAICR panel
Top three asset consultant best practices Are you a fund manager who wants to keep asset consultants onside? Then don't unintentionally break the golden rules. According to the #PAICR2012 panel here's...
View ArticleAsset management's leading marketers share: thought leadership best practices
Thought leadership can be one of the most powerful tools a brand has in its marketing arsenal. In asset management it may be THE tool. So what is thought leadership? It is the ability to offer...
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